A Transition for OOTDB

Blogon August 31st, 20111 Comment

Our Team: TImnit Gebru, Andrew Chen, and me

Dear Colleagues, Clients, and Friends-

I recently found out I was accepted to the Runway Program, along with my teammates and co-founders Timnit Gebru and Andrew Chen, and two other great teams. The Runway Program is a “pre-team, pre-idea venture creation program” which is funded through Innovation Endeavors (Eric Schmidt of Google is the LP).

One of the many cool things about theĀ programĀ is the “pre-idea” facet, i.e. we will be involved in a search process for the first few months to find a problem in need of a solution, then build prototypes, get user feedback, and iterate until we have a solution we can present to potential investors.

This is going to be more than a full time commitment, so I’m handing the reins of Out of the Deep Blue over to my younger brother Alex, who is a rising star design talent, with a growing passion for photography to back it up.

alex woolery

Alex Woolery, Lead Designer

You can read some more about Alex on our About Page (scroll down a bit).

I want to give a shout out to CoLab and Appstem, two companies that I’ve been lucky enough to collaborate with over the past few years, and who have helped OOTDB immensely in our success and growth. Alex will continue to collaborate with CoLab on web projects, as well as helping Appstem build great apps. Both companies are filled with great people, and I will greatly miss working with all of them.

I’d also like to say thank you to all of the amazing clients I’ve been able to work with over the years; from amazing chefs to sustainable builders, each and every one of you has helped to sustain our small business, and I hope that OOTDB and our collaborators continue to provide you with great products and services to help tell your story, connect with customers, and grow your own businesses.

I’ll be posting updates on this blog from time to time on our new Runway backed company, and Alex will be maintaing the blog with OOTDB updates. I’ll leave you with a little video that I used to “pitch” myself to my potential Runway teammates, as I think it’s a good summary of some of the work we’ve accomplished over the years.

Please feel free to leave a comment by clicking on “Comments” below the blog title at top, welcoming Alex on board if you have a chance, we’d love to hear from you!

One Response to “A Transition for OOTDB”

  1. awoolery says:

    Thanks, Eli, for the nice introduction! And thank you for this… I do not have the words to express my appreciation. I’m very excited to assume said reins, and humbled at the same time. You have built an amazing business working with great businesses, and I will do my very best to help it grow! I’m also really looking forward to what you will create with your Runway partners.

    So, hello out there! I am a little bit awkward at saying anything about myself, but please don’t hesitate to ask anything about me or my background, or about what I can do to help you. In very-very brief, I have been working with Eli and some of his Out of the Deep Blue clients for some time now, and in a broader sense have done graphic and web design since 2006, but I’m really getting into it now! Design is a true pleasure for me, and I enjoy finding creative new ways of getting a message across. As Eli said above, I will be updating this blog regularly with what OOTDB is up to, so stay tuned!

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