We recently did a project for a boutique winery in the Napa Valley called Lion’s Run, who wanted their wine label re-designed, along with some collateral marketing material. It was our first wine label project, and we learned a lot in the process (including the arcane requirements of the TTB, the bureaucracy governing what must and must not be on alcohol labels.)
Lion’s Run produces a high-end cabernet from grapes grown on the slopes of Mt. George, a 2000 foot mountain on the east side of the Napa Valley. Early mockups of the label played with the idea of the mountain’s silhouette.
The version below would take advantage of the digital printing process, where each label in the series could be unique. Here, 3 of the twelve bottles in each case have 1 segment of the ridge-line; when placed next to each other they would form the entire silhouette. This idea didn’t make it, but we hope take advantage of this variable facet of digital printing in a future project.
The final version ended up being the most simple and direct: a large logoscript L, with foil embossed “Lion’s Run.” This helped to convey the brand’s high-end, slightly masculine image, and incorporate the winery’s traditional background within a clean, modern design.