Archive for Design

Kamen Estate Wines

Blog, Design, Web Designon October 29th, 2012No Comments

Here is just one of the designs we created earlier this year, for Kamen Estate Wines, an excellent winery in Sonoma. The site includes a gallery, wine club and an online shopping cart.

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An Introduction to Appstem – file under Stop-motion, Voice-Overs, and Hybrid-Ninja

Blog, Design, Stop-motionon April 18th, 2012No Comments

I will let the video speak for itself! Stop motion magic by Eli, voice by myself, Appstem by our partners at Appstem. This was a really fun project, the first voice work I’ve done for a long time…

Salon St. Helena Tasting Room

Food Photography, Photography, Web Designon March 12th, 2012No Comments

In 2011 we took several photos of the new Salon St. Helena tasting room, which showcases the wines of both Harris Estate Vineyards and Jones Family Vineyards.  We put these shots together for a very simple and functional WordPress page at, which includes a rotating gallery, custom theme design and all the relevant information for getting there or contacting them.  The site makes for a good example of how photography can be used as the foundation of a site with very little else added!

(see more after the break)

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Whetstone Winery

Web Designon March 12th, 2012No Comments

We launched the site for Whetstone Wine Cellars in mid-2011.  More information to follow soon!

Whetstone home page

You can visit their site  To see more of the source photography, see our earlier post here!

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Harris Estate Vineyards

Photography, Web Designon March 12th, 2012No Comments

We launched the site for Harris Estate Vineyards in 2011. More information on the site and Harris Estate Vineyards to follow soon!

"Estate" page - Harris Estate Vineyards

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Stone & Leather Website

Web Designon May 28th, 2010No Comments

In early August 2010, we finished work on the first phase of the Stone & Leather website. Led by biodynamic farming consultant Jeff Dawson, Stone & Leather is a unique company that makes fashionable belts and cuffs with the finest Brazilian quartz crystals and American made leather.

Using  a template developed in conjunction with Taksu Media, the site also uses our product photography to highlight the unique range of belts and cuffs.

Red & Black leather belt

Wine cuff

Belt & cuff on model

You can check out the site at

Rammed Earth Works website

Web Designon May 18th, 2010No Comments

We are in the final stages of building a new website for Rammed Earth Works, a sustainable building consultant based in the Napa Valley.  We won a competive bid for the project with the design proposal excerpted below; as you can see, the final design is a bit different but carries the same feeling over from the original mockup. The site isn’t up yet, but we will post it here as soon as it is.

Update: the Rammed Earth Works site is now live, check it out here!

Original landing page mockup

Current landing page design.

Ubuntu Restaurant Website

Web Designon May 17th, 2010No Comments

In the summer of 2009 we began work on a new website for Ubuntu Restaurant in Napa, California. After collaborating with the chef, Jeremy Fox, for several months, we launched the site, which was received with high marks. The site integrates a Content Management System (CMS) which allows for easy updates to many of the pages. A blog and events page keep fans up to date and help to draw in new customers, and the menu page is easily updated by the staff.

As one of the original ideas for the site, I had the thought of using x-rayed vegetables and other objects for the site icons.

In the end, this proved not capture the rustic feeling that Ubuntu was hoping for, though we did get as far as shooting the x-rayed vegetables, which I hope to use for other projects down the road.

Lion’s Run Winery

Identity & Logo Designon May 16th, 20101 Comment

We recently did a project for a boutique winery in the Napa Valley called Lion’s Run, who wanted their wine label re-designed, along with some collateral marketing material. It was our first wine label project, and we learned a lot in the process (including the arcane requirements of the TTB, the bureaucracy governing what must and must not be on alcohol labels.)

Lion’s Run produces a high-end cabernet from grapes grown on the slopes of Mt. George, a 2000 foot mountain on the east side of the Napa Valley. Early mockups of the label played with the idea of the mountain’s silhouette.

The version below would take advantage of the digital printing process, where each label in the series could be unique. Here, 3 of the twelve bottles in each case have 1 segment of the ridge-line; when placed next to each other they would form the entire silhouette. This idea didn’t make it, but we hope take advantage of this variable facet of digital printing in a future project.

The final version ended up being the most simple and direct: a large logoscript L, with foil embossed “Lion’s Run.” This helped to convey the brand’s high-end, slightly masculine image, and incorporate the winery’s traditional background within a clean, modern design.

Wetpixel Quarterly

Print Designon May 15th, 2010No Comments

One of my favorite projects has been working as the Creative Director for Wetpixel Quarterly, an underwater photography magazine I founded in 2006 along with my partner Eric Cheng. What is Wetpixel Quarterly? Our press release sums it up nicely:

Wetpixel Quarterly brings fans of the underwater realm spectacular imagery in a landscape-oriented, high-resolution format. As well as celebrating the beauty of the deep, Wetpixel Quarterly provides a forum for a necessary dialog on marine conservation among photographers, researchers, conservationists, and the general public.  To help foster this community, the magazine accepts and encourages contributions from professional and amateur photographers alike. is the most respected online destination for all things related to underwater imaging; Wetpixel Quarterly presents an exciting new venue for showcasing the work of this community in print.

The magazine’s founders, Eric Cheng and Elijah Woolery—both avid divers and underwater photographers—hope to foster environmental stewardship by highlighting conservation concerns in Wetpixel Quarterly‘s theme-based issues.  “By drawing attention to the links between the beauty of the underwater world and the action required to sustain these environments,” says Woolery, “we’re hoping to increase interest in preserving threatened areas around the globe—and to help protect those areas that are still pristine.”  Through interviews, articles, open contests, and, most importantly, the lenses of its contributors, Wetpixel Quarterly brings to the page a new sense of the fragility and splendor of underwater life.

Here are a few of my favorite covers:

WPQ#3: Cover image by Alex Kirkbride

WPQ#5: Cover image by Clark Little

WPQ#6: Cover image by Takako Uno

WPQ#7: Cover image by Douglas Seifert

We also did the website design for the Wetpixel Quarterly site; go on over and check it out, and pick up a subscription or t-shirt!